Filling Your Funnel: A Proven Model for Business Success
I just wrapped up the sixth section of the book in Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson entitled “Fill Your Funnel.” Brunson’s book outline is pictured in the infographic below and presents a model for what you need to do to achieve success in any business endeavor.
Parsing this model:
The first step is always to benchmark and trend the competition, and the industry at large, to assess where things are at today so you may predict where they are going in the future. Create your value proposition so it is presented to your ideal potential customers as the next logical purchase step for their consumption. Your value proposition should answer the question of WHY they would see enough value in your service or product to actually pay for it. Make sure it is unique, defendable, and that it is actually something you can deliver on to meet customer expectations.
Identify your perfect customer and find out where they are located so you can get in front of them to present your value proposition. Seize any and all opportunities to share the story behind your company and what makes your service or product unique. Gain their trust and obtain their buy-in into the product or service you provide.
Once you have their eyeballs and their trust and their customer commitment to you, then you must present a true call-to- action to get them to actually opt into purchasing your product or service.
After purchase, you have to provide enough value to meet the expectations of the customer and, as best you can, exceed those expectations. Follow up with customers to ensure they are still happy with your product or service. If they are not, remedy that. When they are happy, ask them to introduce you to other people that would want or benefit from your service or product.
From there, continue to build, measure, and learn on that model over and over again to grow your business.
Ultimately, everything we do in business is built off of a model and with great people. When you have a model in place, and great people in your company executing that model, growth truly is the only outcome. If you are just willing to build the model, execute it, measure the success of it and learn from the failures, growth will be your predictable outcome.
God Bless!
Schuyler Williamson